TRADE

IN THE BEAUTIFUL GROUNDS OF KELMARSH HALL Northampton

The Warners Show a little different to all others we organise. As well as welcoming regular show visitors we work hard to attract tenters and caravanners bringing a new audience to the show scene.

31% of our 2011 visitors were not currently registered on our database, new to our shows. The mix of trade we are looking to attract will encompass the whole of the leisure industry to include Motorhomes, caravans, tents and accompanying accessories as well as accessories for the home and garden including craft and food displays.

A subtle change in the name will ensure we continue to attract this varied and new audience whilst targeting the ‘motorhome and caravan market’.

Moving to the centre of the country Kelmarsh Hall is off the A14, at Northampton. Moving the show means we attract a different geographical visitor each year with the last 2 years of this event having almost 2,000 units camped on site for the weekend.

Local promotion will be in place in local press to attract the day visitor with 2 for £5 being the cost.

Centred around 2 open air concerts on the Friday and Saturday evening we will look to attract visitors of all ages and the line-up of acts will reflect this.

We will be looking to work closely with the clubs on this event offering their members a preferred discount to rally at the show as we see that by the nature of this event it will be a real attraction to those wanting to get together with friends for a leisure weekend.

The Complete Outdoor Leisure Show Attracting A New Audience

Show information

• A superb central location off the A14, Northampton, in the beautiful grounds of Kelmarsh Hall

• A new venue for 2012 will ensure a new geographical audience to promote to

• The different concept of the event attracts regular as well as a high percentage of new potential customers to the show

• A fantastic weekend break featuring 2 open air concerts is offered to the ralliers driving numbers to the show

• Club discounts encouraging growth in club rally areas

• Almost 2,000 units expected for the weekend

• Day visitor ticket only 2 for £5 driving numbers

• Exhibition area housing almost 200 trade stands

• Show Guide published free to ALL visitors. Get your company in front of this captive audience with special trade advertising rates.

• Web advertising opportunities new for 2012

• The outdoor show to sell the whole of the leisure market and the natural progression that goes with tenting, caravanning and motorhoming